Is Visa Developer a good marketing platform for startups?

[symakhan]

Hey Guys

I am new to the world of business. I have a business selling organic and eco-friendly skincare products. As I have recently launched my business, I have been working on many marketing and advertising strategies to get my products out there. I have worked with experts to launch the best products. However, as you know, no matter how good your products are, if your marketing and advertising strategies are not on point, your products will not get the attention they deserve.

While looking for marketing, I came across Visa developer software. Visa Developer is a platform that enables developers to access Visa's products, services, and data to build innovative payment solutions. It offers a variety of tools and resources, including APIs, documentation, code samples, and more. You can use Visa Developer to create new payment experiences, such as mobile apps, online shopping carts, and more.

As I have never heard of it before. I have some concerns about it. Please help me out! I really appreciate any help you can provide.

Is Visa Developer a good marketing platform for startups?

What are the benefits of using Visa Developer?

What are the drawbacks of using Visa Developer?

Is it worth signing up for a free account?

Is it really helpful for marketing and expanding your startup?

How can my business get the advantage of Visa Developer services?

Where can I find coupons or promo codes for Visa Developers? Is there a way to get a discount?

Do you have any personal experience with Visa Developer? Please share your story.

Thank you for your time!

[I_Doroteo3]

Hi @symakhan, 

The Visa Developer Center is geared toward making Visa capabilities available as application program interfaces (APIs)- it is not a marketing platform. Visa Developer offers access to a growing number of APIs, tools, and support that can help you start building ways to power commerce for your business (like new payments experiences such as mobile apps, online carts, etc. as you mentioned). Though the APIs are not geared toward marketing, it could expand your startup by providing payment solutions that make customer checkout a seamless experience.

Because we're an open platform, there's no cost to you to develop your application using any of the APIs in the sandbox.  When you're ready to transition to production use of the APIs, there are fees for each of the APIs that are used.  Fees are evaluated by application, as they're a function of many elements, including the nature of your application and your relationship with any existing Visa partner.  We treat production applications on a case-by-case basis and work with you to determine appropriate pricing.  

You can also visit our Visa Developer Pricing page for additional information using this link: https://developer.visa.com/pages/working-with-visa-apis/visa-developer-pricing.   

If you are looking for ways to enhance your client's payment experience or looking into other Visa services, please check our website for specific APIs relevant to your business case :

https://developer.visa.com/   

https://developer.visa.com/apibrowser   

Thanks, 

Illana