Enable timely location specific merchant promotions. Enhance card holder shopping experience by providing promotions to loyal customers immediately. Access to qualified Visa transaction data of enrolled cardholders. All of this capable through the Visa Developer Center’s trial release of the Visa Offers Platform.
We are even more excited that all these features are accessible to: issuers, acquirers, independent developers, merchants and system integrators!
The Visa Offers Platform accesses the VisaNet authorization stream to monitor enrolled cardholder transactions in real time and sends relevant notifications to partners. It also monitors the settlement stream for settled transactions and sends relevant notifications to the partners. Using simple APIs, partners can integrate Visa Offers Platform capabilities and transaction data into their own web and mobile applications.
Go to https://developer.visa.com/products/vop for detailed documentation about the capabilities, usage and the sample code.
- Develop code to onboard your merchant to the Visa Offers Platform using Merchant API
- Set up merchant offers and discounts using Merchant API
- Provide a User interface to your customer through which he/she can enroll their card to receive loyalty benefits.
- When cardholder accepts enrollment, enroll card holder to Visa Offers Program using Customer API. Enable customer to active an offer.
- Now Visa will track every transaction on that card and notifies you if customer is eligible for an offer based on Step #2. This feature runs in simulation right now. Special instructions on how to achieve this is provided here https://developer.visa.com/products/vop/guides.
- Create a simulator to receive notification. Once you simulate notification at your end, provide whatever benefits you feel right to your customer. You can use StatementCredit API if you want to provide statement credit to your customer through Visa.
Refer the documentation for https://developer.visa.com/products/vop/guides for details steps on how develop your application with the APIs.
The Visa Offers Platform is only available for development in Sandbox, but stay tuned for updates on when you be able to use this in production.
We will be adding more features to this suite of product. Stay tuned for these updates. Try it out and let us know what you think.
